There are many different versions of the Marketing Funnel. This article will explain a more widely applicable version of the marketing funnel and how to use it yourself.įigure 1: Marketing Funnel Marketing Funnel By mapping out these stages and by stepping into your customer’s shoes, you can see your company from the customer’s point of view and improve where needed. The theory behind it states that customers go through several stages or phases before making the final call to purchase a company’s product. What these conceptual models all have in common is that they are attempts to map out the cognitive and behavioral process that customers go through when searching for a certain product or service that would fulfill their needs. Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey.
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